Inside my

design journey

about me

I’m a Product Designer with 10+ years of experience designing digital products across banking, enterprise, and travel. I focus on framing the right problems, understanding real user behavior and habits, and aligning design decisions with business and legal realities. AI becomes embedded into everyday tools, I focus on designing practical, human-centered experiences where intelligence supports decision-making without adding complexity. As AI reshapes how we interact with technology, I’m focused on designing products that feel more adaptive, empathetic, and deeply human.

Human First, Always

Deep understanding of user motivations and behaviors drives every design decision.

Simplicity as Strength

I reduce complexity to create intuitive, friction-less experiences that feel effortless.

Designing With Intelligence

Use AI to accelerate exploration — prototyping more options, testing faster, and validating direction early.

my journey so far

2022 - PRESENT

JP Morgan Chase & Co. - Sr. UX Designer

Pune, Maharashtra

While I owned specific feature design and delivery, I also led the Chase Travel design system — shaping a unified design ecosystem that supported product teams, UX designers, and leadership. I drove multiple AI-powered initiatives to enhance personalization, streamline workflows, and surface behavioral insights that informed decision-making. This ensured cross-team alignment, consistency in interaction patterns, and a scalable design foundation that accelerated collaboration and elevated product quality across departments.. Led the redesigned Manage Trip feature, improving task completion by 30%. Optimized the global search for faster, more accurate results. Worked cross-functionally to embed UX best practices, driving engagement and accessibility.

2020 - 2022

Tavisca, a cxLoyalty Technology Platform - Sr. UX Designer

Pune, Maharashtra

Owned the end-to-end design lifecycle — shaping the design roadmap, defining UX direction, executing high-quality UI, and validating solutions through user testing. Collaborated closely with product, engineering, and QA to align on requirements, address technical constraints, and maintain design fidelity from staging to production. Ensured that the final shipped experience met user needs, performed reliably, and upheld the intended quality and usability standards.

2019 - 2020

Expedien India Pvt. Ltd - Sr. Product Designer

Gurugram, Haryana

Led the entire design initiative as Lead Designer, managing an 8-person team and guiding two designers under my direction while partnering closely with the client to convert their vision into a cohesive digital experience. My major contributions included leading Gantavya as a full end-to-end engagement — from discovery and UX direction to final UI delivery — and driving the Farmery redesign across web and app through deep user research and design workshops. Across both projects, I ensured strategic alignment with product and engineering, grounded decisions in validated user insight, and upheld a high standard of design quality throughout execution.

2018 - 2019

Marbloon - Founder & Designer

New Delhi

Founded and led the design function of a fashion e-commerce venture, owning branding, product experience, and customer journey.

2017-2018

PrettySecrets - Lead UI/UX Designer

Mumbai, Maharashtra

At PrettySecrets, I played a pivotal role in enhancing the user experience for a leading lingerie brand based in Mumbai. I collaborated with cross-functional teams to prototype and launch new features, focusing on creating a seamless interface across desktop, iOS, and mobile platforms. My leadership in designing a new visual design system significantly improved user onboarding and checkout processes, contributing to a more engaging shopping experience.

2016-2017

Culstreet Ventures LLP - CDO

Noida, Uttar Pradesh

• Spearheaded the design and management of digital products for Culstreet, an E-Commerce platform focused on traditional handicrafts.
• Developed comprehensive brand communication strategies to enhance user experience for both B2B and B2C markets.
• Executed strategic planning and product design, gaining invaluable insights into the intricacies of managing multiple projects simultaneously

2016-2016

Cravants Media Private Limited - Graphic Designer

New Delhi

• Partnered with clients to define and deliver branding strategies that reinforced strong, cohesive visual identities.
• Drove impactful UI/UX outcomes through close collaboration with high-caliber teams, resulting in measurable improvements in user engagement.
• Researched, conceptualized, and executed innovative packaging designs aligned with client brand values, resulting in stronger visual differentiation and improved consumer perception.